I've been trying to get an answer to this for a while and I've come to a conclusion...
The question: When you have a blog, facebook, twitter, linked in and you're using these sites - how do you get people to be engaged when you're trying to get your message out there?
The answer: We are all looking at it the wrong way... It's not about getting our messages out there and getting people to talk about us. It's all about them - how to get information on them to make our products or services work better for them.
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