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Wednesday, September 8, 2010

Should you do the Social Media "thing"?


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So here’s my gripe. I always here people talking about whether the social media “thing” is a good thing or if it’s a bad thing. Here’s my problem… Who cares – it doesn’t matter. It just is what it is. When the cell phone became popular did people talk about the positives and negatives? Probably – but I think I only know 1 person who is an adult who doesn’t have a cell phone. In fact, I don’t even have a home phone – just a cell phone.

So here’s the deal. It is what it is and the face book, the twitter, the whatever are all avenues of communication that you can use to communicate with whomever you want.

Yes – if you’re dumb about it and say things that are inappropriate or can cost you your job then maybe you deserve it. Just be smart about it. If you partied at a kegger this past weekend do all of your clients and co-workers really need to know that? Probably not – keep that crap to yourself or to your personal and private facebook page.

Use your blog, twitter accounts, linked in account and public facebook pages to share your knowledge, your thoughts and opinions and most of all information that people will find interesting and helpful. It’s all about being real, authentic, and actually giving a crap about others.

The bottom line… If you really don’t care then don’t bother. It is time consuming and it takes effort to keep up with. But at the same time – if you do care and actually have things to say that can help others then why keep it to yourself? Put yourself out there, position yourself the way you want others to see you. You hold the power in your own hands now.

Is it a good thing? Yes! Should you do it? Yes – if you give a crap.

That’s all.

Happy New Year to all my fellow Jewish Friends.

By The Way - http://thecynicalgirl.com/ Laurie Ruettimann - Amen sister. Read her blog. It's great.

Friday, September 3, 2010

Stop Using Word or Publisher to Design


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Seriously... I shouldn't need to be saying this. But you people need to stop designing your own logos, letterhead, business cards - whatever... Unless you are in fact a graphic designer then by all means - design your little heart out. But if you are a lawyer, plumber, or anything other than a designer then STOP doing it! Please! People are going to be nice and say it looks great but I'm going to be real with you. Chances are, it looks like crap. Most of the logos I have seen that people made themselves or had their 14 year old daughters make have just sucked. You'd have no idea what the company is, what your service is, and it says NOTHING about you.

Here's what you want... A brand. You want a brand image so that you stand out from everyone else who does the same thing as you. So hire a real designer who actually has experience and someone who has a strong portfolio. Because ultimately, it doesn't matter whether you like it or not. It matters if it resonates with your customers and you are not your customer.

Okay I'm done.

For now.

Wait. I'm not done.

Image stolen from: 
http://www.bizcardfail.com/2010/07/logo-fail-10-ways-to-avoid-making.html

Thursday, September 2, 2010

Follow up - I need to stop making odd faces



I had just got off a skype call so I was in video cam mode. Anyway - I can't believe how many times I said "ummmm" in that first video. And I do know the appropriate times to say "scary" or "scared."

I have no problem admitting that it is kind of weird to be shooting these videos and it makes me feel a little uncomfortable. But I like the idea of it because it's much easier for readers to get to know you when they can not only read what you say but also listen and watch you.

I'll be shooting some more video over the weekend. I welcome any advice/comments!

Thanks!