Seriously... I shouldn't need to be saying this. But you people need to stop designing your own logos, letterhead, business cards - whatever... Unless you are in fact a graphic designer then by all means - design your little heart out. But if you are a lawyer, plumber, or anything other than a designer then STOP doing it! Please! People are going to be nice and say it looks great but I'm going to be real with you. Chances are, it looks like crap. Most of the logos I have seen that people made themselves or had their 14 year old daughters make have just sucked. You'd have no idea what the company is, what your service is, and it says NOTHING about you.
Here's what you want... A brand. You want a brand image so that you stand out from everyone else who does the same thing as you. So hire a real designer who actually has experience and someone who has a strong portfolio. Because ultimately, it doesn't matter whether you like it or not. It matters if it resonates with your customers and you are not your customer.
Okay I'm done.
For now.
Wait. I'm not done.
Image stolen from:
http://www.bizcardfail.com/2010/07/logo-fail-10-ways-to-avoid-making.html
Very true, its always better to have a professional do your stuff while you focus your time on your core competencies. Lovely video and well said Jackie... :)
ReplyDelete-Shank
@kloudsocial
Thanks Shank and thanks for the comment! Glad you enjoyed my video rant. :) - Like ur site - id be interested to talk more about what you do.
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