I've been trying to get an answer to this for a while and I've come to a conclusion...
The question: When you have a blog, facebook, twitter, linked in and you're using these sites - how do you get people to be engaged when you're trying to get your message out there?
The answer: We are all looking at it the wrong way... It's not about getting our messages out there and getting people to talk about us. It's all about them - how to get information on them to make our products or services work better for them.
So here’s my gripe. I always here people talking about whether the social media “thing” is a good thing or if it’s a bad thing. Here’s my problem… Who cares – it doesn’t matter. It just is what it is. When the cell phone became popular did people talk about the positives and negatives? Probably – but I think I only know 1 person who is an adult who doesn’t have a cell phone. In fact, I don’t even have a home phone – just a cell phone.
So here’s the deal. It is what it is and the face book, the twitter, the whatever are all avenues of communication that you can use to communicate with whomever you want.
Yes – if you’re dumb about it and say things that are inappropriate or can cost you your job then maybe you deserve it. Just be smart about it. If you partied at a kegger this past weekend do all of your clients and co-workers really need to know that? Probably not – keep that crap to yourself or to your personal and private facebook page.
Use your blog, twitter accounts, linked in account and public facebook pages to share your knowledge, your thoughts and opinions and most of all information that people will find interesting and helpful. It’s all about being real, authentic, and actually giving a crap about others.
The bottom line… If you really don’t care then don’t bother. It is time consuming and it takes effort to keep up with. But at the same time – if you do care and actually have things to say that can help others then why keep it to yourself? Put yourself out there, position yourself the way you want others to see you. You hold the power in your own hands now.
Is it a good thing? Yes! Should you do it? Yes – if you give a crap.
Seriously... I shouldn't need to be saying this. But you people need to stop designing your own logos, letterhead, business cards - whatever... Unless you are in fact a graphic designer then by all means - design your little heart out. But if you are a lawyer, plumber, or anything other than a designer then STOP doing it! Please! People are going to be nice and say it looks great but I'm going to be real with you. Chances are, it looks like crap. Most of the logos I have seen that people made themselves or had their 14 year old daughters make have just sucked. You'd have no idea what the company is, what your service is, and it says NOTHING about you.
Here's what you want... A brand. You want a brand image so that you stand out from everyone else who does the same thing as you. So hire a real designer who actually has experience and someone who has a strong portfolio. Because ultimately, it doesn't matter whether you like it or not. It matters if it resonates with your customers and you are not your customer.
I had just got off a skype call so I was in video cam mode. Anyway - I can't believe how many times I said "ummmm" in that first video. And I do know the appropriate times to say "scary" or "scared."
I have no problem admitting that it is kind of weird to be shooting these videos and it makes me feel a little uncomfortable. But I like the idea of it because it's much easier for readers to get to know you when they can not only read what you say but also listen and watch you.
I'll be shooting some more video over the weekend. I welcome any advice/comments!
I'm kind of excited about this... Video blogs, vlogs, not totally sure how must people refer to them, either way - it's such a great concept. If you don't feel comfortable writing or simply feel like you would have an easier time showing your personality and style through a video then give it a shot.
The best way to build credibility and position yourself as an expert is to put yourself out there. Don't be scared to share what you know!
Last night I went to the movies to see Grown-Ups. It was a funny movie – while I’m no movie critic, I would give it a B rating. Anyway, the point of this post is not to talk about how great the movie was. It’s really about the boy that looked about 15 that sat next to me and the girl that looked about 15 that sat next to my boyfriend. Throughout the entire movie they texted and were on facebook. I’m pretty sure if I were to ask them some general questions about the movie they wouldn’t be able to answer them. While I understand the importance of multi-tasking I am sad at how children are so attached to technology. Although I am a huge technology enthusiast I can’t help but think that it is severely affecting the quality of life of our children. It’s an incredible thing that has changed the foundation and platform of business but then again, cake is a wonderful thing – in small portions and it must be balanced with a healthy diet. Similarly, technology needs to fit into a balance along with face-to-face friendship and communication and outdoor activities. I still believe that it’s important to focus marketing efforts online for businesses. But as for our personal lives – take a look at your own life and your family – are you addicted or do you think you can handle watching a movie without checking your phone…
